Product DevelopmentThe Company
Over a decade ago, Top Car Rentals operated a national car rental fleet in. As competition intensified, the business strategy evolved toward modern, efficient digital solutions. We were engaged to translate their ideas into a robust digital platform.
The Challenge
After rigorous discovery and analysis, we concluded a specialized multi‑vendor platform was needed to aggregate nationwide car rental providers. We benchmarked local and international competitors and designed the platform end‑to‑end — from concept to technical and visual solution.
The Solution
We built a system with three components:
- A REST API managing business logic and data security
- An admin site for partners, vehicles, promotions, bookings, and invoicing
- An SEO‑optimized front‑office website to present and promote rental services
The project spanned three years as the platform proved robust and fast, supporting business growth and ongoing feature iterations.
For topcarrentals.ro, two teams worked in parallel: a front‑end team (HTML, CSS, JavaScript) implementing a high‑quality design and SEO, and a backend/infrastructure team.
The backend team engineered the data model and core logic to support diverse searches (vehicle categories, cities, multiple vendors), and handled infrastructure and security.
Stack highlights: Java 11, Spring Boot, JPA, PostgreSQL, AWS RDS/EC2/Route53, React, Bootstrap, Nginx.
Expansion
We first launched topcarrentals.ro in. Two years later the client expanded to Dubai, and we adapted the platform for toprentdubai.com (cars, yachts, apartments) with a refreshed design and new features.
What’s Next
With strong results and collaboration, the next project targets rentals of cars, jets, and planes on the French Riviera, slated for launch next year.
Testimonials
“We appreciated the trust our partner placed in Vertical Digital to deliver this project. We put our expertise and passion into building a solid digital foundation for growth. Their continued collaboration with us is the best validation.” — Dan Pop, CEO Vertical Digital
“Working with Vertical Digital was highly productive. They understood our needs and built a web platform that exceeded expectations. I strongly recommend their team.” — Dan Morar, CEO Top Car Rentals